Twisthink
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A Strategic Innovation Firm

EYES WIDE OPEN

The best way to predict change in business is to lead it.

 

TECHNICAL EDGE

Agility isn’t important, it’s everything.

ACCELERATION

Outpacing the speed of change.

HUMAN-CENTERED DESIGN

Creating experiences customers love.

ANTICIPATION

Converting insights into action.

EYES WIDE OPEN

The best way to predict change in business is to lead it.

TECHNICAL EDGE

Agility isn’t important, it’s everything.

ACCELERATION

Outpacing the speed of change.

HUMAN-CENTERED DESIGN

Creating experiences customers love.

ANTICIPATION

Converting insights into action.

Welcome

Twisthink is a value-added partner helping companies bring new ideas and products to life that customers desire – by leveraging strategic insights, and applying intuitive design and relevant technology.

Our work has positive impact on people, products and profits – guaranteed.

  • Real time audio data flow
    Real time feedback to athletes and coaches translates into continuous improvement and victories for HS, Collegiate and Olympic athletes. Twisthink designed the entire UX and digital ecosystem of wireless, waterproof, body worn sensors, local area network, algorithms, cloud server platform and user interface.
  • One less step for man, one giant leap for the mankind.
    The motive for creating the first remote control glove for the industrial market was safety enhancement. During the process we discovered a way to maximize efficiency by saving up to 70% of daily footsteps.
  • Revolutionary comfort and safety
    Twisthink worked with Stryker to develop the most sophisticated hospital mattresses available to maximize comfort, improve clinical outcomes and redefine the hospital experience from the patients perspective.
  • Smart office furniture that now has a voice
    We worked with Herman Miller to design a new experience, create new value and bring a new capability to life that benefits a broad range of stakeholders. Office furniture, welcome to the world of IoT.
  • Precision taken to a whole new level
    When Aircuity needed to revolutionize their design, installation and software, they turned to Twisthink to use our HCD process to uncover, understand and satisfy all their discerning stakeholders' needs.
  • Smart trucks
    Warehouses are vast and fast. Huge numbers of objects that need to be found and harvested fast to support our overnight shipping expectations. To solve this problem Twisthink put the smart trucks to work for the driver. Always scanning, always ready to help. Warehouse automation is now.
  • Grand entrance redefined
    The flat key was invented around 1850. The IoT digital key using GPS, cell, IR, and BT in 2015 by Twisthink.
  • Inner drone
    Twisthink has been developing sophisticated, miniaturized, high resolution, waterproof digital video systems for over a decade. We're finding new ways to advance medicine through technology.
  • Real time audio data flow
    Real time feedback to athletes and coaches translates into continuous improvement and victories for HS, Collegiate and Olympic athletes. Twisthink designed the entire UX and digital ecosystem of wireless, waterproof, body worn sensors, local area network, algorithms, cloud server platform and user interface.
  • One less step for man, one giant leap for the mankind.
    The motive for creating the first remote control glove for the industrial market was safety enhancement. During the process we discovered a way to maximize efficiency by saving up to 70% of daily footsteps.
  • Revolutionary comfort and safety
    Twisthink worked with Stryker to develop the most sophisticated hospital mattresses available to maximize comfort, improve clinical outcomes and redefine the hospital experience from the patients perspective.
  • Smart office furniture that now has a voice
    We worked with Herman Miller to design a new experience, create new value and bring a new capability to life that benefits a broad range of stakeholders. Office furniture, welcome to the world of IoT.
  • Precision taken to a whole new level
    When Aircuity needed to revolutionize their design, installation and software, they turned to Twisthink to use our HCD process to uncover, understand and satisfy all their discerning stakeholders' needs.
  • Smart trucks
    Warehouses are vast and fast. Huge numbers of objects that need to be found and harvested fast to support our overnight shipping expectations. To solve this problem Twisthink put the smart trucks to work for the driver. Always scanning, always ready to help. Warehouse automation is now.
  • Grand entrance redefined
    The flat key was invented around 1850. The IoT digital key using GPS, cell, IR, and BT in 2015 by Twisthink.
  • Inner drone
    Twisthink has been developing sophisticated, miniaturized, high resolution, waterproof digital video systems for over a decade. We're finding new ways to advance medicine through technology.

What We Do

STRATEGY

Untethered thinking that generates new value for your business.

Design

Meticulously balancing form and function to inspire beautiful products that excite.

Technology

Connecting our world in meaningful ways to build a brighter future.

OUR CLIENTS

“I truly appreciate how your team can lead us through a strategic innovation process and then ‘convert’ with solid product development support – having both skills on one team delivers great results!”

-Bruno Biasiotta, CEO, Nortek

“Where in the world do you find such great talent?”

– Jeff Gibson, Director of New Product Commercialization, Herman Miller

“Thanks to your team for sticking with us and pushing us on this. It was truly awesome to be part of this team!”

– Maranda Vanbruaene, Senior Marketing Manager, Stryker Medical

“I strongly suggest that if you are a leader wanting to take a step toward design, you need to experience this exceptionally talented and professional team.”

-Nate Young, Senior VP of Design & Innovation, Newell Brands

“Just want to say thank you so much for all of the great work! You all have been a great investment!”

– Katie Crow, Product Development Manager, Whirlpool

Our Blog

Voice Control Prolific at CES, yet Huge Potential for User Experience Growth Remains

Voice Control Prolific at CES, yet Huge Potential for User Experience Growth Remains

This past week the world of consumer electronics descended onto Las Vegas for CES 2018. I had the opportunity to spend two days walking the show floor, talking with exhibitors, and taking in the best the industry has to offer. Admittedly, there is significantly more at CES than any one person can fully appreciate or cover in a single blog post. Therefore, I am excited to share a couple of my best observations with you regarding innovation and how the trend of voice control dominated this year’s trade show.

read more

Voice Control Prolific at CES, yet Huge Potential for User Experience Growth Remains

This past week the world of consumer electronics descended onto Las Vegas for CES 2018. I had the opportunity to spend two days walking the show floor, talking with exhibitors, and taking in the best the industry has to offer. Admittedly, there is significantly more at CES than any one person can fully appreciate or cover in a single blog post. Therefore, I am excited to share a couple of my best observations with you regarding innovation and how the trend of voice control dominated this year’s trade show.

read more

43 East 8th Street, #250

Holland, MI 49423

616.393.7766

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