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How We Work

EVERYTHING STARTS AND ENDS WITH YOUR USERS

  
You may know them well, but we can get inside their heads to anticipate what they will want before they even know it. Technical feasibility and business viability are just the beginning – in order for your project to be a success, you must consider its desirability. With our proven approach to human-centered design, we create new solutions and unexpected value that surpass expectations.

Discover seeing
  Frame

Create a project statement (constraints) and plan.

  Research

Take a deep look at customer needs, market trends, and industry dynamics to generate insights.

ANALYZE meaning
  Interpret

Identify patterns in the data that matter. "Useful insights."

  Synthesize

Identify opportunity areas. Refine insights, define criteria, and prioritize to fuel the creative process.

CREATE doing
  Concept Generation

Explore new ideas and visualize concept elements to articulate new end-user value propositions.

  Concept Definition

Increase idea resolution to prioritize concepts.

DEVELOP refining
  Test and Refine

Test key assumptions for usability and desirability.

  Make the Case

Sharpen the message and artifacts that will be used to share the concept with key stakeholders.






Discover seeing
  Frame

Create a project statement (constraints) and plan.

  Research

Take a deep look at customer needs, market trends, and industry dynamics to generate insights.

ANALYZE meaning
  Interpret

Identify patterns in the data that matter. "Useful insights."

  Synthesize

Identify opportunity areas. Refine insights, define criteria, and prioritize to fuel the creative process.

CREATE doing
  Concept Generation

Explore new ideas and visualize concept elements to articulate new end-user value propositions.

  Concept Definition

Increase idea resolution to prioritize concepts.

DEVELOP refining
  Test and Refine

Test key assumptions for usability and desirability.

  Make the Case

Sharpen the message and artifacts that will be used to share the concept with key stakeholders.






43 East 8th Street, #250

Holland, MI 49423

616.393.7766

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