One approach to testing ideas and inventions early, is through prototypes. Once the problem has been defined, prototypes can be effective in communicating a vision of what the user experience or product attributes might look like to solve the problem. When using a prototype to communicate the value of an experience to the stakeholder, we have found video prototyping to be particularly effective.
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In addition to serving our clients with great design, technology and strategy, Twisthink also teaches a new approach and mindset to problem solving; known as human-centered design (HCD). Our clients learn how to frame up a problem and gain new insights by having empathy for their stakeholders. Over the course of the project we show them how to better collaborate, visualize and share ideas.
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Gordon and I had the incredible opportunity at Dent 2017 to share our perspective on the current state of innovation, creativity and imagination in our world today. Inspired by an article in The Wall Street Journal that recently claimed that Americans are in an “innovation slump,” and that incremental changes have replaced meaningful advances, we sought to debunk the author’s theory that we are truly out of big ideas. Contrary to the WSJ article, we believe that there is plenty of room for big ideas… Perhaps we are just running low on imagination.
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