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Design Thinking

Secure the Future with Innovation Excellence

The majority of companies understand the importance of innovation, but it continues to be challenging for company leaders to effectively promote it within their organization. Innovation can be difficult because it requires thinking differently with a unique, fresh perspective and discipline. It requires knowledge and understanding of a process with tools and methods. Innovation has been seen to enhance growth, performance, and valuation; yet most companies, in our opinion, continue to be overly focused on operational excellence.
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A Prototype Process Used to Test and Define the User Experience

One approach to testing ideas and inventions early, is through prototypes. Once the problem has been defined, prototypes can be effective in communicating a vision of what the user experience or product attributes might look like to solve the problem. When using a prototype to communicate the value of an experience to the stakeholder, we have found video prototyping to be particularly effective.
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Teaching our Clients the Power of Human-Centered Design

In addition to serving our clients with great design, technology and strategy, Twisthink also teaches a new approach and mindset to problem solving; known as human-centered design (HCD). Our clients learn how to frame up a problem and gain new insights by having empathy for their stakeholders. Over the course of the project we show them how to better collaborate, visualize and share ideas.
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We are not out of big ideas: Strategic Innovation at Dent 2017

Gordon and I had the incredible opportunity at Dent 2017 to share our perspective on the current state of innovation, creativity and imagination in our world today. Inspired by an article in The Wall Street Journal that recently claimed that Americans are in an “innovation slump,” and that incremental changes have replaced meaningful advances, we sought to debunk the author’s theory that we are truly out of big ideas. Contrary to the WSJ article, we believe that there is plenty of room for big ideas… Perhaps we are just running low on imagination.
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