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We are not out of big ideas: Strategic Innovation at Dent 2017

Gordon and I had the incredible opportunity at Dent 2017 to share our perspective on the current state of innovation, creativity and imagination in our world today. Inspired by an article in The Wall Street Journal that recently claimed that Americans are in an “innovation slump,” and that incremental changes have replaced meaningful advances, we sought to debunk the author’s theory that we are truly out of big ideas. Contrary to the WSJ article, we believe that there is plenty of room for big ideas… Perhaps we are just running low on imagination.
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Unlock Imagination and Creativity and Let Innovation Flourish

“Culture isn’t ONE aspect of the game – it is THE game. In the end, an organization is nothing more than the collective capacity of its people to create value.” - Louis V. Gerstner, Jr., former CEO of IBM and author of Who Says Elephants Can’t Dance. In order to create new value for a company and its clients – it’s essential to design and perpetually optimize an environment that attracts top talent, promotes collaboration, and enables inspiration and creativity.
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National Industrial Design Day 2017

Next Sunday, March 5, is National Industrial Design Day. Coined by the Industrial Designers Society of America (IDSA), Design Day aims to raise awareness of the field of industrial design, inspire us through the sharing of creative innovation, and invoke community throughout industrial design professionals. To celebrate, Twisthink’s latest blog post sounds a few of the trends in industrial design. We’re looking forward to watching how they transform the industry and implementing them into our own work.
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Are we truly out of big ideas?

As some argue that we have reached the golden age of innovation, Greg Ip’s recent article, The Economy’s Hidden Problem: We’re Out of Big Ideas, draws our attention to some remaining bright spots of innovation – autonomous driving, healthcare, artificial intelligence. The article points to our unwillingness to accept risk as a key barrier holding us back. I do not believe we are out of big ideas, but I do believe that we need to shift the way we create and allow for new ideas to be imagined and take shape.
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