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C-Suite Talks Big, But Invests Small When it Comes to Innovation

A new study by the firm reveals that while the C-Suite values innovation and recognizes it as integral for the success of the organization, few companies are organized to intentionally drive innovation and allocate resources and investments in order to accelerate the creation of new value.
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Are we truly out of big ideas?

As some argue that we have reached the golden age of innovation, Greg Ip’s recent article, The Economy’s Hidden Problem: We’re Out of Big Ideas, draws our attention to some remaining bright spots of innovation – autonomous driving, healthcare, artificial intelligence. The article points to our unwillingness to accept risk as a key barrier holding us back. I do not believe we are out of big ideas, but I do believe that we need to shift the way we create and allow for new ideas to be imagined and take shape.
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