THE DIFFERENCE IN DESIGN THINKING
Your products, inspired by your customers, for your customers.
Technological innovation is a process, centered too often on where the market has been, not on where it needs to go. Businesses thrive when they stop comparing themselves with competitors and start prioritizing what their customers actually want, value and need. Besides, no one knows your customers like you do; with design thinking you take the raw data, contextualize it, and make it actionable.
The Twisthink design thinking process has 4 strategic steps:
- Discovery: understand user needs
- Analysis: clarify problems
- Creation: concept generation
- Development: validate the solution
Twisthink worked with Extol to apply design thinking to the manufacturing industry. This resulted in a product highly desirable to their customers.
Want to talk?
With microprocessors, camera-based analytics and the cloud, any company can get a product they think they need. We help clients decide what they should build with a strategic approach informed by human-centered design. That’s how our clients guarantee the best market response for their companies.
We approach design differently: thinking about the service, experience and product every interface provides. Before we ever think about making something look good, we guarantee that it works in the ways our clients need. By balancing desirability with usability, we create products that win.
The digital edge is the most intriguing place for product innovation to occur. So naturally, that’s where you’ll find us. We help clients leverage human centered design to make technology better and to make it matter. That’s how our clients push to the outer edges of technical feasibility.