at the center of human-centered design
Your products, inspired by your customers, for your customers.
Technological innovation is a process, centered too often on where the market has been, not on where it needs to go. Because businesses thrive when they stop comparing with competitors and start prioritizing people: what they want, value and need. No one knows your customers like you do; human-centered design (HCD) simply helps you understand the raw data, contextualize it, and make it actionable.
The Twisthink HCD process has 4 steps:
- Discovery: to understand user needs
- Analysis: to clarify problems
- Creation: for concept generation, and
- Development: to validate the solution.
Twisthink worked with Extol to apply human-centered design to the manufacturing industry. This resulted in a product highly desirable to their customers.
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With microprocessors, camera-based analytics and the cloud, any company can get a product they think they need. We help clients decide what they should build with a strategic approach informed by human-centered design. That’s how our clients guarantee the best market response for their companies.
We approach design differently: thinking about the service, experience and product every interface provides. Before we ever think about making something look good, we guarantee that it works in the ways our clients need. By balancing desirability with usability, we create products that win.
The digital edge is the most intriguing place for product innovation to occur. So naturally, that’s where you’ll find us. We help clients leverage human centered design to make technology better and to make it matter. That’s how our clients push to the outer edges of technical feasibility.