Innovation DOESN’T HAPPEN BY CHANCE
Innovation happens by design.
Human-Centered Design (HCD) is the engine behind our work. Why? Because we want to understand not only what your consumers talk about but also their behavior and pain points. That’s how Twisthink, a product design service company, can help you design a product people don’t even know they need in a way that is still viable for your organization.
From your first step into our studio, we are going to calibrate our process to meet your needs. Here is a look into our HCD process:
When it comes to your product, what people say, believe and do? How are they making do with current products, and what do they need to thrive? We can help you find out.
What is your consumer’s reality? Based on our research, we design multiple journey maps until we fully understand your customer’s motivations and needs.
After everything we have learned, what product experience will inspire beauty and joy for your customer? That’s what we imagine.
What’s the smartest, most cost-efficient and desirable solution to generate meaning for your customer? We offer you an original product that checks all three boxes.
Twisthink worked with Stryker to develop one of the most sophisticated hospital mattresses available to help maximize comfort, improve clinical outcomes and redefine the hospital experience from the patients perspective.
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With microprocessors, camera-based analytics and the cloud, any company can get a product they think they need. We help clients decide what they should build with a strategic approach informed by human-centered design. That’s how our clients guarantee the best market response for their companies.
We approach design differently: thinking about the service, experience and product every interface provides. Before we ever think about making something look good, we guarantee that it works in the ways our clients need. By balancing desirability with usability, we create products that win.
The digital edge is the most intriguing place for product innovation to occur. So naturally, that’s where you’ll find us. We help clients leverage human centered design to make technology better and to make it matter. That’s how our clients push to the outer edges of technical feasibility.