We worked with AvidaSports to create a wireless, waterproof monitor that is the size of a wristwatch that a swimmer can wear to measure key stroke and speed metrics. 


Until recently, elite athletic swim training involved a low-tech combination of counting and clocking with stopwatches, pads and pens from coaches at the side of the pool or through competition videos after a meet. While watching his high school daughter’s swim practice, Bruce Burton, president of AvidaSports, realized a need for a faster and smarter way to track, analyze and coach in real-time.


-Bruce Burton, CEO, AvidaSports


Twisthink helped AvidaSports bring world-class training technology to elite swimming programs. This breakthrough sports training technology ushers in a new era, helping athletes trim crucial micro-seconds from their competitive times. 

Product and User Research

The first step in this process was conducting in-depth interviews with swimmers and coaches to identify product restraints and further clarify what the system needed to provide. Through our research on-site and discussions with swimmers and coaches, we learned that every stroke burns energy, so if an athlete takes one stroke or two out of a length, it makes a huge difference. For example, coaches asked about getting performance feedback as close to the swimmer’s actions as possible. This reflects the basic tenet of training: the closer to an event that feedback is received, the more meaningful and useful it will be. And we created this system with features to address these issues. 

Connected Technology

The AvidaMetrics system continually captures data for eight performance metrics during training sessions on a length-by-length basis. It is a sophisticated telemetry system that continuously captures nanoseconds of an athlete’s action automatically providing actionable feedback on selected metrics to the swimmer after each length. The data is routinely refreshed on the coach’s tablet or laptop allowing real-time coaching through an earbud in the swimmers ear as well as comparisons of performance data over days, weeks or an entire season.

User Experience

For swimmers, it is incredibly important to have the the lightest amount of weight in the water. This required us to create light-weight sensors that could track their performance. This resulted in 5 sensors that are worn on each wrist and each ankle with one in the head-cap. The minimum amount of technology feasible for this innovation at the time. The experience for the coach was also important as they are 1 person managing the performance of up to 100 swimmers. The AvidaMetrics dashboard allows coaches to hold their swimmers accountable and always work towards a better time. 


U.S. Olympians
0 %
Avg. Time Drop

AvidaMetrics helps coaches do more coaching and athletes to train themselves. Fourteen U.S. Olympians have trained with AvidaMetrics and college swim teams from coast to coast have added it to their training arsenal. The first high school team to embrace the technology won its state championship, and numerous other high school programs now use it. More than 20 institutions have signed on to add AvidaMetrics to their swimming programs, opening new opportunities to the AvidaSports startup enterprise. The average college improvement rate for women in a season is 1.5% and for men it is 3%, but for AvidaSports swimmers they experience an average season improvement of 4%, and in this sport every second counts. 


Related Projects

Marquette Backcountry

No Industry is Beyond Re-Imagining.

Let’s chat about yours.