How we supported Vermeer in their digital transformation journey through the design and build of a user-centered telematics platform.

The goal was to build a digital telematics solution that improves servicing and operations.


Vermeer, a global manufacturer of industrial and agricultural machines, partnered with Twisthink to develop a game-changing telematics solution. Their objective was to improve servicing and operations by leveraging equipment data to deliver valuable insights to two key stakeholder groups – the Vermeer dealer network and the Vermeer equipment owners. The challenge was to present this data in a meaningful way that would optimize machine performance, minimize downtime, and enhance service capabilities.

Collaboration within a cross-functional team set the foundation for a holistic solution.

Work Summary

In the toolbox:

  • Immersion Workshops
  • Stakeholder Research & Analysis
  • Business Viability Assessment
  • User Interface + User Experience Design
  • Web App Implementation
  • Cloud Architecture + Development

The development of the telematics solution was driven by a deep understanding of genuine stakeholder needs. Our team conducted extensive research, interviewing 50 individuals in the field. This enabled us to uncover the challenges they faced to ensure the web application directly addressed their pain points. Throughout the development process, a strong emphasis was placed on maintaining regular communication with the stakeholders, actively seeking their feedback to drive continuous improvement and ensure alignment with their expectations.

These valuable insights led the design of a robust cloud infrastructure capable of seamlessly handling data ingestion, processing, storage, and delivery. As a result, the new application offered a range of valuable features including:

  • Improved visibility into performance data to optimize output
  • Enhanced ability to see upcoming maintenance needs through an urgency score
  • Greater insights into current state, history, and location of equipment
  • Custom notifications on location, alerts, and service needs


By adopting a user-centered approach, we supported Vermeer in manufacturing an intuitive and robust telematics web application that seamlessly delivers valuable information to both Vermeer dealers and customers. Equipped with advanced features tailored to meet user needs, the application is evidence of Vermeer’s digital transformation journey.

Tech Spotlight:

The telematics application offers easy-to-use, intuitive insights into one’s equipment, and how to keep it performing efficiently. With unique fault codes and access to online equipment manuals, owners and operators can maintain their machines in optimal condition and ensure peak performance.

Tech Spotlight:

The application provides seamless communication with both owners and operators, promptly notifying them about equipment faults. This empowers dealers to efficiently schedule necessary services, streamlining issue identification and minimizing customer inconvenience and downtime.

Tech Spotlight:

The application offers equipment owners the power of real-time notifications and advanced tracking capabilities. Owners can effortlessly locate their machines remotely, providing a robust theft prevention solution that sets their minds at ease.


“Twisthink is a great partner and positive cultural fit with our company. They truly understand our customers and support our ongoing digital journey in creating user-centered solutions that deliver new value.”

– Jon Kuyers

Director of Intelligent Worksite, Vermeer


Digital transformation,
with a twist.

Create unprecedented impact with Twisthink.
*Vermeer Corporation reserves the right to make changes in engineering, design and specifications; add improvements; or discontinue manufacturing at any time without notice or obligation. Equipment shown is for illustrative purposes only and may display optional accessories or components specific to their global region. Please contact your local Vermeer dealer for more information on machine specifications. Vermeer and the Vermeer logo are trademarks of Vermeer Manufacturing Company in the U.S. and/or other countries.
Stay ahead of the game and seize new opportunities for your business with the latest insights on design, strategy, and technology trends. Our monthly newsletter, ‘The Intersection’, delivers valuable information on how these trends can impact your business.
Sign Up