Twisthink signs multi-year strategic agreement with AWS

Today, Twisthink has the privilege of announcing the start of a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) that builds upon shared client success. The purpose of the collaboration is to help more companies accelerate the development of customized IoT solutions across various markets, including: industrial, healthcare, consumer, and agricultural.

Today, customers who are looking to adopt IoT into a product line, are faced with many complex decisions. Determining which use cases to address, product specifications, security, scalability, and a support model are just a few of the critical decisions. Each of these decision points come with the need to collect tremendous amounts of data, addressing risks, and maintaining pace with a rapidly changing marketplace. Because of this, IoT products and solutions often times end up getting built incorrectly or in some cases, not at all.

Twisthink helps customers make decisions by leveraging human-centered design. By utilizing a methodical process to understand the root of the problem being solved, Twisthink defines what deserves to be built and then provides the team to build it. Twisthink’s cross-discipline team of strategists, industrial designers, embedded software and hardware engineers, and cloud architects ensure each product requirement is designed, built, and deployed with excellent user experiences and cutting-edge technology that is secure and scales with the use case. Security is at the core of the design from inception to ensure multi-year field protection. This collaboration enhances the combination of Twisthink’s design and technology competencies and AWS’s deep bench of edge and cloud expertise and services to bring customers a world-class team to build their next connected solution.

In addition, Twisthink and AWS’s goal is to reduce time to deployment for new IoT solutions by up to half the time. Through Twisthink Auris, customers can leverage a production-ready set of IoT sensor hardware, firmware, and AWS edge-to-cloud services such as FreeRTOS and AWS IoT Core. The Auris platform contains all of the core elements fundamental to IoT products including security, OTA, edge computer, communications, and cloud analytics through machine learning.  Twisthink will use Auris and its canvas of capabilities to configure a solution that is customer-specific for their use-cases, allowing for full client autonomy and a path to a successful IoT product launch in half the traditional development time.

Making the right decisions for IoT products starts with customer needs. This new collaboration not only combines human-centered design, AWS services, and a cross-functional engineering and design team but offers a path for customers to focus on their business case and not the complexities of IoT transformation. Customers in any stage of their product lifecycle are invited to join Twisthink and AWS in this pursuit to making the next IoT solution a success.

To learn more about our SCA with AWS, including case study examples, contact Bob Niemiec at 616.283.1176, via email at, or visit

To hear firsthand from Twisthink and AWS leaders on how this strategic collaboration agreement has already made an impact across industry sectors, sign up and attend “Building Scalable IoT Solutions for Outdoor, Rugged Environments webinar on April 29th at 12:00 EST


Twisthink is a Michigan technology and design firm specializing in custom IoT solutions for better customer experiences. Since 2001, we have helped clients gain a competitive advantage by discovering what’s next and then converting on it. To date, we have connected more than 100 million devices to the cloud to transform how companies innovate, accelerate, and grow.

Twisthink is a professional services firm that partners with companies to develop digital strategies and solutions that create impact.

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