How to shift your focus from the final result to the full experience

When it comes to digital products and services, businesses must adopt a holistic perspective, considering the full end-to-end experience. By shifting focus from the end result to the entire journey, businesses can ensure that every interaction contributes to a seamless and delightful customer experience.

In order to navigate this complexity, one powerful tool comes to the forefront: Service Blueprints. In this video, hear from Stephanie Szemetylo, Design Strategist at Twisthink, about how this tool helps uncover pain points, identify areas of opportunity, and enhance strategy creation.

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