The Importance of User Experience

Today’s trend of digital reckonings and information overload has made it difficult to understand how to expose the right data, especially when investing in IoT solutions and user interfaces.

So, how can you create a successful digital solution that your customers want and need? Prioritize quality over quantity. An overemphasis on quantity will only enhance information overload, leading to a poor user experience and a lower likelihood that your solution will be valued by your customers. 

In this video, learn about 3 important considerations – all rooted in the data – and how it can drive the success or failure of your digital solutions.

A monthly newsletter focusing on the intersection of global macro-trends, strategy, and technology.


Digital transformation,
with a twist.

Create unprecedented impact with Twisthink.


Take a look at how our cross-functional team tackles a problem, creates a strategy, and re-imagines user experiences that can create a lasting impact – all within 8 hours.
Watch the team in action