How To Decide Between a Custom vs Off-the-Shelf IoT Solution for Your Business

The Internet of Things (IoT) has revolutionized the way we live and work, integrating technology into all aspects of our lives. From smart homes and cities to autonomous vehicles and advanced healthcare systems, IoT is a catalyst for transformation. 

In an increasingly digital and connected world, however, companies that do not embrace IoT risk being left behind. To stay competitive and relevant, many businesses are looking to IoT to discover new opportunities and generate new value. In searching for a solution, however, companies must decide between developing a custom IoT solution or investing in off-the-shelf solutions. This decision could make or break an IoT initiative, so it’s not a decision to take lightly.  

There are many factors a business must consider when choosing which direction to go. 

Approach to Deciding between Custom vs Off-the-shelf IoT

To make an informed decision between a custom solution and an off-the-shelf solution, a company must have a strong, well-defined strategy. This includes having a roadmap for the future and a clear plan for where the business is headed. When evaluating a solution, it should be framed within the context of the three key buckets of desirability, feasibility, and viability, and how it fits into the company’s overall business model. 

  • Desirability: Does the solution meet your company’s specific stakeholder needs? If your company has a strict set of requirements, an off-the-shelf IoT solution may not meet those needs. 
  • Feasibility: Does your company want to create a custom solution for a very common use case or something that hasn’t been done before? If your use case does not require significant invention, leveraging an off-the-shelf solution may be able to deliver the needed capability without the added time and risk of building a custom solution. 
  • Viability: Is your company looking to be data-centric, data-driven, and generating significant new value from data? If yes, an off-the-shelf solution may not provide the level of data and control over your data required to live into that strategy. 

Advantages and Disadvantages of Custom vs Off-the-Shelf IoT 

Building a custom IoT solution has a major advantage in that it becomes a strategic barrier to competition. This is because a custom solution can do things that off-the-shelf solutions cannot. However, the disadvantage of a custom solution is the significant effort required to design and develop it properly, which can take up to two years or more. This time investment may be a disadvantage, whereas an off-the-shelf solution can be taken to market much more quickly. 

On the other hand, suppose a manufacturing facility wants to connect their equipment. It may not strategically make sense to build a custom solution when many existing products on the market can meet that need. Building a custom solution may not provide a strategic advantage for the manufacturing organization, as leveraging an off-the shelf solution may offer a more cost-effective and efficient approach. 

When considering business viability, an off-the-shelf solution has a lower up-front cost, but higher recurring costs such as component and software licensing costs. On the other hand, a custom solution offers more control over costs with customized options, including lower piece costs, and software and cloud fees. However, the company must have a larger team to support the custom solution long-term, resulting in additional costs. If the company’s strategy does not include building a team of developers and engineers to support the product, then investing in an off-the-shelf solution may be more appropriate. 

A custom solution offers more flexibility than an off-the shelf solution, especially when planning for the future. With a custom solution, a company can adapt more easily to market demands, customer needs, and emerging value opportunities. In contrast, an off-the-shelf solution typically limits the company to the provider’s product roadmap, potentially hindering the company’s ability to innovate and differentiate from competitors. A custom solution, on the other hand, offers the freedom to develop unique features and functionality that can set the company apart in the market and be more easily applied to future use cases.

Evaluation Criteria for Custom vs. Off-the-shelf IoT 

When it comes to evaluating IoT solutions, two important factors to consider are customization and security. While they are not exclusive, they both play a critical role in the success and safety of IoT implementation. 

  1. Customization: When evaluating off-the-shelf IoT solutions, it’s important to consider customization—does it exist? Is it easy to customize? Even with pre-built solutions, customization is often necessary to meet the unique needs of businesses, such as implementing your specific business rules, adapting to your unique data types, and integration with web portals, notification systems, or ERP/CRM systems. So, it’s crucial to select a solution that offers the necessary level of customization. 
  1. Security: Data security is another important factor to consider when evaluating an IoT solution. Since off-the-shelf solutions are sending data to a third-party, there may be security risks as you’re relying on their security measures to keep data secure. So, it really comes down to the level of security that provider has and that’s a pretty significant evaluation criteria you need to look at when considering an off-the-shelf solution.When you’re in the custom domain, you have the advantage of having full control over how security is implemented both from access controls and personnel, and where data is stored. But it does put the burden on you to design those and to have the team and the development expertise to be able to do that properly and effectively. 

Choosing between custom vs. off-the-shelf IoT solutions can be challenging. It all comes down to your company’s strategy and whether the solution meets your desirability, feasibility, and viability needs. Before making a decision, carefully evaluate the capabilities and tradeoffs of different solutions, and make sure it aligns with your long-term goals. 

If you’re interested in the value that custom IoT solutions provide specifically, read this blog from Twisthink’s Director of Technology.




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As a creative problem solver, Dave's goal is to identify and develop innovative solutions that make a substantial and practical impact on people's lives. Our clients and team value his technical and business expertise, which he provides from business development all the way to ideation and delivery.

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