Air Quality Innovator
Strategy sessions lead to a detailed digital roadmap to achieve future IoT goals.
The
Challenge
This Air Quality Innovation Leader engaged Twisthink at the very beginning of their digital transformation journey–they knew that digital strategy had to take a leading role in their company’s next steps, but aside from seeing potential in IoT solutions, they weren’t sure how best to begin, what gaps in knowledge to fill, and how to navigate efficiently toward the development of new products and offerings.
Work Summary
In the toolbox:
Over the course of 8-9 weeks, we used a “Discovery-Analyze-Create” workshop model to clearly capture what the collective leadership team believed are the best opportunities. From the framework developed in those sessions, we then defined and visualized a hypothesis IoT opportunity roadmap and vision that our client could validate through future customer research.
The main breakthroughs:
- Clarifying stakeholder needs, key value propositions, and market opportunities, as well as what factors would guide their decision-making
- Identifying key opportunity pathways for digital innovation and transformation
- Prioritizing opportunity areas with a visualized roadmap to guide future discovery initiatives and build an innovation pipeline
The
impact
Our client emerged from the Digital Strategy workshops with a fully developed IoT Digital Transformation strategy that framed IoT business opportunities for its sensors and instrumentation solutions. Visual roadmap in hand, their organization found clarity, alignment, and excitement from the team, and momentum to proceed with their important goals.
Positively
quotable.
“Working with Twisthink’s Digital Strategy offering created momentum and alignment among our leadership. Now that we have a roadmap, we are excited to take the next step and go deeper into uncovering insights.”
Get
started.
Digital transformation,
with a twist.