Connected Ecosystems

A leading water wellness company explores the best connected water system for a complex web of stakeholders, applications, and customers.

A connected solution could dramatically improve how quality, reliable water systems are managed


As our client surveyed the applications landscape for a connected water systems management solution, they found there was nothing on the market that worked with their specifications and in the way that they desired. They asked Twisthink to help them define this future product or experience for stakeholders, giving them the details and structure they needed to evaluate their role in this future connected solution. 


Twisthink helped visualize the current pain points and disconnects which created the clarity and alignment our customer needed to effectively collaborate on a solution

Work Summary

In the toolbox:

  • Immersion Workshops
  • Stakeholder Research & Analysis
  • Visual Storytelling
  • Stakeholder & Journey Mapping

We created 4 different scenarios that each type of stakeholder could relate to, that illustrated their current frustrations and how those could be resolved in the Connected Ecosystem. Using Miro to document our process and engage live feedback, our clients scored these various scenarios and tracked additional brainstorming that these visuals sparked.

We shaped the case for pursuing a connected solution by:

  • Clarifying the specific need in the industry
  • Showing how the concept might appeal to various key market segments
  • Ranked potential opportunities and visualized the next steps in project development


Cross-functional teams came together for the first time to work on a shared solution and imagine a future state collectively. The stakeholders were able to visualize a product that met their needs through the scenarios, and our clients found validation for the impact a product like this could have on their business and their customer, plus a framework to explore bringing it to market.  

Strategy Spotlight:

We get visually specific about our scenarios, because it’s been proven to help retention and speed up the time it takes to process and learn new information.

Strategy Spotlight:

We talked directly to our customer’s end users to understand and empathize with them on a deeper level to make sure we were solving the right problem.


“In learning the art of storytelling by animation, I have discovered that language has an anatomy.”

– Walt Disney

Master storyteller + founder of Disney


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with a twist.

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