Faurecia
A strategic innovation pipeline drives exponential market growth for global automotive supplier.
The
Challenge
Faurecia, an automotive supplier based in Europe, aspired to grow its market share in North America and Asia Pacific. Faurecia partnered with Twisthink to create a robust, ongoing innovation pipeline that would help them find, analyze, and incorporate new technology that puts the wants and needs of customers in the driver’s seat.
Work Summary
In the toolbox:
Industry Benchmarking
Before Faurecia expanded into North America, innovation was driven internally. This meant that they were missing out on new ideas that could come from other industries. They were also responding to the desires of manufacturers instead of the people who would purchase cars and use their systems.
Rallying around human-centered design and open innovation principles, the team in North America pioneered a new philosophy of innovation, changing their entire approach to leverage:
- Broad surveys of university research and national labs research
- Tech scouting to find startups with compelling innovations
- New cross-functional teams: business development, marketing, research, industrial designers, and engineers all focused on meeting real consumer needs
- Quarterly innovation workshops to create the pipeline to ingest a tremendous scope of potential innovation, then filter and prioritize based on market goals
The
impact
A dynamic, cross-functional organization was created. The company’s open innovation efforts resulted in a steady stream of innovations that helped Faurecia break into new markets. As leaders saw its potential as instrumental to the company’s success, the innovation pipeline was replicated globally.
Positively
quotable.
“The focus on human-centered design and open innovation was the rocket fuel that launched unique and compelling innovations that drove significant market growth for Faurecia.”
Get
started.
Digital transformation,
with a twist.
