From concept to creation.

Product design is essential because it influences every aspect of a product’s creation, from its form and function to its impact on the market and the environment.

We blend ergonomics, durability, aesthetics, and functionality seamlessly to create products that offer a harmonious and satisfying user experience. Our multidisciplinary approach ensures your product’s form aligns with its brilliant concept, enhancing its chances of success.

Design your product with confidence.

Design with purpose
and people
in mind.

Through our human-centered design approach, we can uncover what people truly need, want and value. This comprehensive understanding is achieved through a mix of product research, user research and adjacent benchmarking to find out what drives and motivates customers. We use a Visual Research Tool (VRT) to visualize the new product to stakeholders and get 1-on-1 feedback from the users themselves. This “VRT” process helps us discern which attributes resonate, which do not, and why. Armed with these insights, we can confidently design the new product, appropriately balancing form and function with its wow factor.

Strategy sets the course.

Building a product requires a strategy just as brilliant as the concept. Through our Product Strategy offering, we investigate what your users need, overlaying that with technical feasibility + business viability to validate a solution before you invest in development, so you can pursue your goal confidently.

 

Case in
point.

For charity: water

How we designed a digital sensor that helps
safeguard clean water

Leaning into our expertise in artificial intelligence (AI), IoT connectivity, and product design, we helped charity : water move beyond just building wells by designing a sensor and connected apps that monitor their wells remotely and facilitate timely maintenance.

Impact: By detecting issues before they occur and dispatching prompt repairs when necessary, water is flowing safely for an estimated 100 million people. Read more

For Stryker

A newly designed hospital mattress maximizes comfort, improves clinical outcomes and redefines the hospital experience for patients and caregivers.

Innovators in the medical technology space, Stryker was familiar with how ICU patients with plenary infections are assisted by ventilation machines that help with pulmonary conditions, and how these long immobilizations lead to complications like ulcers. Stryker sought a solution to help ICU nurses care and treat patients, while improving patient comfort and preventing pressure ulcers.

Impact: The new smart design delivered maximum performance for each specific patient and eliminated guess-work for caregivers. The project was recognized by Medical Design Excellence Awards in 2014. Read more

For Extol

Built to scale—down! Extol’s Nanostake morphs their industry favorite machine into smaller applications for a big impact.

Extol believed that a significantly smaller staking tool (about the size of a no. 2 pencil eraser) that joins small components together, in tight spaces, using rapid high heat and cooling, could be their next generation of products. We set out to explore what details would make this valuable to Extol’s customers, and test viability in current and untapped markets.

Impact: By retrofitting their tech into a 60% smaller application, Extol has seen sales 50% above target for nanoSTAKE. Read more

Design the product your users crave.

Recognized for excellence.

Positively
quotable.

“Twisthink orchestrated a human-centered design approach to building a data collection device based on real customer pain points and needs.”

– Chip Winiarski

CMO at Flexco

Get
started.

Digital transformation,
with a twist.

Create unprecedented impact with Twisthink.
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