A blueprint for innovation.
Do you recognize the need for change within your product portfolio but unsure where to start or what to do next?
Our team of experienced strategists will guide you through the complexities of your product landscape and help you imagine new opportunities to define a clear and actionable strategy tailored to your specific needs.
Specialized skills and tools:
- Trend Research
- Tech Scouting
- Innovation Workshops
- Internal Stakeholder Research
The key to product
innovation success.
Why is Portfolio Strategy important?
For your organization to innovate in a digital world, we must bring together all of the right ingredients.
Big Picture Perspective
Imagine what’s possible by understanding customer needs, market trends, and emerging technology.
Visualize Opportunities
Visualizing opportunities makes them tangible, enabling you to make more confident decisions for what’s next.
Take Focused Action
Innovation is about more than good ideas. It’s about acting with a guided path to success.
Our methodology.
We believe in innovation opportunities at the portfolio level exist at the intersection of Where to Play and How to Win. We create tailored projects composed of these six innovation strategy elements.
Our approach.
Our approach consists of five key steps to help you realize a winning portfolio strategy.
Business Aspiration
Conduct a mini-workshop with your team to immerse ourselves in your organization’s vision and goals.
Where To Play
Gather insights through stakeholder interviews, customer and end-user research, and analysis of market trends, emerging technology, and societal shifts.
Innovation Workshop
Generate new perspectives and ideas, which will serve as the foundation for opportunity concepts and prioritize focus on the most promising opportunities.
How To Win
Define opportunity concepts and establish criteria for evaluating their perceived value, followed by strategizing on how your organization can capitalize on each opportunity.
Take Action
Present innovation opportunities and recommendations, and engage in workshop activities to actively make decisions and frame next steps.
Drive innovation with strategic purpose.
Transform your vision into a reality.
Are you ready to turn your new idea into a tangible product strategy? We are here to help you create a roadmap that combines user needs, with business goals, and technical feasibility.
Positively
quotable.
“Working with Twisthink’s Digital Strategy offering created momentum and alignment among our leadership. Now that we have a roadmap, we are excited to take the next step and go deeper into uncovering insights.”
Get
started.
Digital transformation,
with a twist.